about us

Over 50 Years of Trust

At Rochford Group, we are driven by our mission to power innovation, craft quality, and inspire progress. With over 50 years of experience, we have become a trusted partner for businesses across a wide range of industries.

Our journey began with a passion for delivering high-quality products, a deep commitment to environmental sustainability, and a desire to empower businesses to innovate and thrive.

Quality at the core: trust in every brand

We are committed to exceptional service, always putting customers first. Our diverse brands—Rochford Supply, CushionCraft, AquaTop, PowerSnap, eTek, ExtremeGrip, and Rochford Design Studio—deliver high-quality products that meet the evolving needs of businesses.

The Rochford Pro Wholesale Program offers exclusive wholesale benefits designed for your business.

Together, they embody our core value of Quality at the Core: Trust in Every Brand, providing the tools businesses need to succeed and grow.

Integrity

Being the type of people, brand, and products that can always be trusted.

Teamwork

Supporting and lifting up the people around us. Being willing to help. Knowing that you’re not alone, and that we’ll accomplish more together.

Empathy

Being able to put ourselves in someone else’s shoes. Seeking to understand the needs and pain points of others.

Positive Attitude

Having passion, choosing kindness. Embracing the potential to change and grow. Being willing to experiment and try new things.

Tenacious Customer Commitment

Committed to solving customer problems, developing long-term relationships and demonstrating enduring dedication.

At Rochford Group, we are more than just a company. We are a dedicated team working to create value, deliver innovative solutions, and build lasting partnerships.